An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
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$52.05
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by bosugroup.com
Free 30-day returns Details
Product details
| Management number | 201813570 | Release Date | 2025/10/08 | List Price | $26.03 | Model Number | 201813570 | ||
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Format: Paperback / softback
Length: 454 pages
Publication date: 03 June 2025
Publisher: Taylor & Francis Ltd
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Weight: 838g
Dimension: 174 x 246 x 29 (mm)
ISBN-13: 9781032525648
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